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Field notes on strategy, transformation, and how modern organisations build lasting capability — from the Simulen team.

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Data 3 min read

From punch cards to tell-n-code

From punch cards to BASIC to a small army of coding agents: every step made the human-machine interface a little kinder. The latest jump is astonishing — but it is evolution, not revolution, and it still needs an engineer behind it.

Data 6 min read

More is different: my useless PhD just became relevant

Twenty years after a doctorate in complex-systems modelling stopped being good dinner-party conversation, the word at its heart — emergence — has become the word of the decade in AI.

From idea to outcome

Like the thinking? Let's put it to work.

Tell us the problem. We'll come back with a sharp opening hypothesis — and a way to share the risk if we're right.